Connor is a product designer in NYC.

I was previously designing the consignor platform and internal tools at Stadium Goods. Before that I was designing Shopify stores at Vaan Group.

WORK
ABOUT

Ether

I designed Stadium Goods’ internal tool software to replace third-party ERPs, serving as the “single source of truth” for managing product info, orders, warehouses, and financials.

Commission Engine—2024

PROBLEM

Sellers were leaving for competitors with better commission rates, impacting high-ASP product intake and profitability.

PROCESS

Defined requirements with stakeholders for commission-based initiatives and examined edge cases from promotional overlaps.

SOLUTION

A robust, scalable commission engine with custom rates based on consignor and product types, plus conditional rules.

IMPACT

Enabled Pro Seller program and targeted intake promos

Pickup Appointments—2023

PROBLEM

Our pilot program for consignor pickups required heavy manual coordination that couldn't scale.

PROCESS

Documented flows involving consignors, account managers, and pickup service providers to find areas for improvement.

SOLUTION

Centralized all systems and communications within our platforms, simplifying scheduling, route planning, and real-time tracking.

IMPACT

2x serials per returning consignor
+80% Y/Y repeat consignment rate

Warehouse Picking—2021

PROBLEM

Inefficient warehouse operations led to rising costs, long fulfillment times, and order issues.

PROCESS

Visited warehouses to observe operations and understand different employee responsibilities.

SOLUTION

Optimized picking queues based on location proximity and order priority. Integrated barcode scanners to track inventory movement through each fulfillment step.

IMPACT

All orders fulfilled within 1-day SLA

Commission Engine—2024

PROBLEM

Sellers were leaving for competitors with better commission rates, impacting high-ASP product intake and profitability.

PROCESS

Defined requirements with stakeholders for commission-based initiatives and examined edge cases from promotional overlaps.

SOLUTION

A robust, scalable commission engine with custom rates based on consignor and product types, plus conditional rules.

IMPACT

Enabled the Pro Seller program and targeted intake promos

Pickup Appointments—2023

PROBLEM

Our pilot program for consignor pickups required heavy manual coordination that couldn't scale.

PROCESS

Documented flows involving consignors, account managers, and pickup service providers to find areas for improvement.

SOLUTION

Centralized all systems and communications within our platforms, simplifying scheduling, route planning, and real-time tracking.

IMPACT

2x serials per returning consignor
+80% Y/Y repeat consignment rate

Warehouse Picking—2021

PROBLEM

Inefficient warehouse operations led to rising costs, long fulfillment times, and order issues.

PROCESS

Visited warehouses to observe operations and understand different employee responsibilities.

SOLUTION

Optimized picking queues based on location proximity and order priority. Integrated barcode scanners to track inventory movement through each fulfillment step.

IMPACT

All orders fulfilled within 1-day SLA

Stadium Goods

I redesigned Stadium Goods’ DTC website and app through multiple platform migrations, while maintaining its position as the world's premier sneaker and streetwear marketplace.

Shopify Migration—2024

PROBLEM

​​Our previous platform caused slow site speed, high costs, and limited scalability.

PROCESS

Ideated on navigation improvements leveraging Shopify's collections and metaobjects structure. Refined our DTC design system components and rebuilt page templates.

SOLUTION

Migrated to Shopify Plus with optimized product discovery and easier checkout. Rebuilt the mobile app using Tapcart for enhanced functionality and customization.

IMPACT

+46% add-to-cart rate
+80% conversion

User Research—2020

PROBLEM

No formal user or market research existed despite new clients and growing competition, which hindered data-driven decisions.

PROCESS

Collaborated with analytics and customer relations to conduct surveys and user interviews and performed heuristic evaluations of competitor sites.

SOLUTION

Developed 4 primary personas. Created an interactive microsite to share research insights and recommendations with stakeholders.

IMPACT

Aligned product roadmap with business strategy

Shopify Migration—2024

PROBLEM

​​Our previous platform caused slow site speed, high costs, and limited scalability.

PROCESS

Ideated on navigation improvements leveraging Shopify's collections and metaobjects structure. Refined our DTC design system components and rebuilt page templates.

SOLUTION

Migrated to Shopify Plus with optimized product discovery and easier checkout. Rebuilt the mobile app using Tapcart for enhanced functionality and customization.

IMPACT

+46% add-to-cart rate
+80% conversion

User Research—2020

PROBLEM

No formal user or market research existed despite new clients and growing competition, which hindered data-driven decisions.

PROCESS

Collaborated with analytics and customer relations to conduct surveys and user interviews and performed heuristic evaluations of competitor sites.

SOLUTION

Developed 4 primary personas. Created an interactive microsite to share research insights and recommendations with stakeholders.

IMPACT

Aligned product roadmap with business strategy